Witschi
Eva
Creative Strategist
About Me
My Bacon number is 3. I'm from Switzerland, not Sweden. I function best when I have good food and proper coffee for fuel. I am a creative problem solver with a particular interest in marketing strategy, data insights & branding.
When I'm not at work, I love making Kokedamas or spend time with my family & friends.
In my roles at Farner and previously at EssenceMediacom, I have gained advanced experience in project management, budget controlling, media planning & forecasting as well as analyzing & reporting on campaign performance and setting up of conversion tracking. In the last year, I have furthermore broadened my skill set in the development of (employer) brandings and strategies.
RESOURCEFUL
RESILIENT
PROBLEM SOLVER
Ad Managers
Meta
X
Snapchat
TikTok
Tools
Microsoft Office Suite
Canva
Google Analytics
Keyword Planner
Searchmetrics
Skills
Marketing strategy
Creative Ideation
Brand strategy
Employer Branding
Project management
Forecasting & media planning
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More about me
Team player
Kokedama-maker
Potterhead
Capital knower
Gourmande
Boy's Mum
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Portfolio
Arosa Lenzerheide - Paid Social Campaign Management
Brief:
After a certain age, a lot of people don't feel secure enough to go back on their skis. In order to change this, Arose Lenzerheide launched an offer called "Comeback Pack".
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Idea:
In order to appeal to this generation, our creative team developed a series of videos of people trying on their old ski suits, playing on their nostalgia.
The campaign ran on more traditional media such as radio and tv and was accompanied by a performance campaign on paid social, paid search & display ads.
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Impact:
Shortly after launching, the campaign was able to create positive awareness of the offer and sales were made through our campaigns.
Blutspende SRK Schweiz AG - Paid Social Campaign
Brief:
The online registration process for the blood stem cell donation takes a long time and creates a big hurdle for people to register.​ Furthermore, it requires a lot of medical information to be shared which in turn demands trust on the part of the donors.
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Idea:
We developed a performance marketing strategy based on the "SEE-THINK-DO-CARE" frame work. Based on the different funnel stages, we adjusted the targetings, messaging, ads, channels and KPIs. Simultaneously, we carried out A/B tests on the landing page, in order to optimize the conversion rate.
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Impact:
The performance campaign generated 1082 neu registrations of blood stem cell donors. The cost per registration was EUR 9.15.
Charitris App Concept
Creative Module, Future Media: PRO
This was an individual assignment which I tackled alone.
The Challenge:
Charity fundraisings are often using guilt to get people to donate.
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Insight:
In the UK alone, a lot of people commute 2+ hours per day. Half of this time is spent on their mobile phone, on which playing games is the top activity.​
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Idea:
Use people's bored moments - such as the commute - to connect them in a meaningful way to charities. By playing games through the app, donations are being made to the charity of the player's choice by one of the sponsoring brand involved.
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Execution:
Get sponsors involved for the creation of the app. Promotion of the app along major touchpoints of commuters, such as train stations, billboards, bus shells along commuting routes. Furthermore, using social media ads, geo-targeting train stations.
As soon as the free underground Wi-Fi in London will be available, this will be a major touchpoint to reach commuters as well.
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Experience
ASSOCIATE CONSULTANT BRANDING
FARNER CONSULTING AG
MAY 2023 - today
Project management of rebranding and employer branding projects.
Developing strategies and approaches for clients from a wide range of industries.
Planning and conducting pitches for new clients.
Planning and conducting client workshops as a basis for the development of brand elements and design.
Development of brand elements (value proposition, positioning, message house etc.)
Development of employer branding elements: employer value proposition, message houses, development of recruiting campaigns.
CAMPAIGN MANAGER PERFORMANCE MARKETING
JANUAR 2020 - APRIL 2023
Management of Paid Social and Paid Search campaigns for different clients.
Media planning, performance forecasting, campaign strategy development, post campaign analyses, budget controlling & project management of cross-channel campaigns.
SEO & digital consulting for different client projects, as well as digital research & competitor analyses.
JUNIOR CAMPAIGN MANAGER PERFORMANCE MARKETING
SEPTEMBER 2019 - DECEMBER 2019
Management and optimization of mainly paid social campaigns, but sometimes also Google Ads (search and display) for various clients.
Campaign strategy, media planning and forecasting, as well as reporting based on predefined KPIs.
Client support and project management with budget responsibility.
CONTENT MANAGER & STORYTELLER
FARNER CONSULTING AG
SEPTEMBER 2018 - AUGUST 2019
Co-project lead of 3 content hubs for PostFinance
Client services, including regular meetings and performance updates such as SEO reports and influencer marketing.
Campaign management on Paid Social and Paid Search for JobCloud B2B blog.
Ad texting based on conversion copywriting as well as learnings from A/B tests.
MEDIA ACTIVATION EXECUTIVE
SEPTEMBER 2017 - August 2018
Paid Social and Paid Search for Google Home and Pixel, across EMEA
Campaign optimisations for Brand Awareness and DR
Weekly report writing on performance
Post campaign analyses
Publisher contact with social media platforms
Education
2010 - 2014
BA ENGLISH LANGUAGES & LITERATURES
University of Berne, Switzerland
Minors: Social Sciences & Social Anthropology
5-months stay in New York: 2-months Acting-for-film workshop at New York Film Academy
2016 - 2017
Birmingham City University, UK
The MA Future Media: Pro has been co-created with global communications agency McCann Erickson, as well as a panel of other top digital advertising and marketing agencies, to build a vocational Master’s degree that gives students intensive, real-world experience.
'Behind every beautiful thing there's been some kind of pain.'
- Bob Dylan
'Let's kick the shit out of option B.'
- Sheryl Sandberg
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